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ADITYA RAJ

Senior Full-Stack & Frontend Engineer ∥ B2B SaaS, Automations & AI-Driven Systems

imkeshriraj@gmail.com+91 9674605071linkedin.com/in/imkeshrirajGurugram, India

Profile Summary

Technology-Driven Senior Software Engineer with 5+ years of dynamic experience in building complex B2B SaaS products from zero to scale, specializing in workflow automation, AI agent layers & creator commerce ecosystems.

Proven track record of translating ambiguous product requirements into scalable web architectures by establishing modular React/tRPC/GraphQL patterns and high-performance API pipelines.

Notable success in leading frontend and full-stack architecture across high-impact product surfaces used by 1,100+ enterprise brands & 100K+ users, delivering measurable business outcomes including 3.2x growth in conversions, 40% reduction in platform bugs & multi-million-dollar revenue enablement.

Strong expertise in AI-assisted developer workflows, component design systems (Storybook) and cross-functional leadership across global engineering teams.

Core Competencies

Web Architecture & Platform EngineeringB2B SaaS Engineering StrategyWorkflow Automation & Node EnginesFull-Stack API Architecture (tRPC, GraphQL)AI-Driven Systems & Agent Automation (LLM)Design Systems & Component ArchitectureMicro-Frontends & Monorepo EngineeringAgile Delivery, CI/CD & Testing (Jest/RTL)

Key Highlights

Technical Skills

Frontend Architecture:React.js, Next.js, TypeScript, JavaScript (ES6+), tRPC, AngularJS, Tailwind CSS, SCSS, HTML5
Backend & Databases:Node.js, GraphQL APIs, RESTful APIs, PostgreSQL, GCP Datastore/Firestore, Firebase
State Management & Tools:React Query, Apollo Client, Redux Toolkit, Auth.js, Git, Storybook, Datadog, Webpack, Vite, Jest
AI & Emerging Tech:AI Agents, Natural Language Workflows, Prompt Engineering, Claude/ChatGPT APIs, Code Gen
Domains:B2B Creator Economy SaaS, Workflow Automation, Affiliate Systems, E-commerce Platforms

Work Experience

Senior Software Engineer•Aspire
Jun 2023 — Present

Remote

Creator-commerce SaaS — High-scale influencer marketing & affiliate revenue platform powering 1,100+ enterprise brands and 111K+ creators.

  • •Owned technical architecture for primary frontend and API layers, powering experiences across 1,100+ enterprise brands and 111K+ creators
  • •Led engineering review cadences across global teams (India & North America), establishing code standards that cut regression bugs by 35%
  • •Engineered visual node-based Automation V3 workflow engine with AI integration — 25+ action types, conditional branching, delays, and natural language AI workflow generation; scaled to 1.36M+ successful runs, reducing manual effort by 70%
  • •Redesigned affiliate sales tracking pipelines with dynamic commission engine — delivered 3.2x YOY conversion growth, 158K monthly conversions, and $10.8M monthly peak sales
  • •Built custom AI agent builder that diagnoses and traces service integration issues across microservices in real time — reduced live platform bug count by 40% and cut average resolution time from days to hours
  • •Built UI Studio design system in Storybook adopted by 18+ engineers, eliminating UI inconsistencies and cutting QA bug reports by 30%
  • •Architected end-to-end TikTok Shop integration on tRPC/React enabling $8M+ in automated campaign transaction volume; built AI agent layer over search APIs reducing campaign vetting time by 80%
  • •Led legacy UI revamps maintaining 100% functional parity while resolving 2,000+ critical production issues
React.jsTypeScripttRPCGraphQLNode.jsStorybookDatadogGCP
Frontend Developer•CommerceUp
Mar 2022 — May 2023

Gurugram, India

Cloud-based enterprise B2B SaaS e-commerce platform powering multi-tenant storefronts across web and mobile.

  • •Owned complete frontend lifecycle across concurrent web and mobile applications, driving technical design and performance tuning
  • •Acted as primary technical interface for enterprise clients, resolving complex UI/API integration requirements independently
  • •Built live tracking maps, order booking flows, and status dashboards for instant & scheduled delivery platform (UAE) from concept to handoff
  • •Reduced page load times by 35% using code splitting and API optimizations, boosting checkout completion rates by 15%
React.jsTypeScriptAngularJSREST APIsSCSS
Frontend Developer•Meau.in
Oct 2020 — Mar 2022

Noida, India

Frontend Developer leading multi-product development across short link generator and link-in-bio aggregator SaaS platforms.

  • •Built high-performance bio-link tree builder enabling creators to synthesize personal links, social profiles, and media widgets
  • •Architected reliable custom short link engine with analytics tracking, QR code generation, and rapid redirection capabilities
  • •Delivered production-ready frontend code across 5+ client web projects simultaneously, establishing modular component patterns
  • •Reduced design-to-code iteration cycles by 20% through strict Figma design sync and cross-team alignment
HTMLCSSJavaScriptReact.jsFigma

Projects

AlgoVision

— Interactive Algorithm Visualizer

React.js, TypeScript, Gemini AI, TailwindCSS

  • •Built an interactive web platform to visualize data structures and algorithms (Pathfinding, Sorting, Trees, Graphs) with step-by-step execution control.
  • •Developed custom speed controls, custom graph builders, and real-time complexity overlays for optimal developer engagement.

Routinly

— Full-Stack Habit Tracker

Next.js 15, TypeScript, Auth.js, PostgreSQL

  • •Engineered an SSR habit tracking dashboard with real-time streak tracking and gamified XP progression.
  • •Features server action mutations, optimistic UI updates, and automated push notification reminders.

College Social Network Platform

— Institutional Social Platform

HTML, CSS, JavaScript, PHP, MySQL

  • •Developed a secure, institutional social platform with domain-restricted user authentication.
  • •Implemented custom engagement-based content ranking algorithms (likes, views) to highlight high-value community creators.

Education

B.Tech. (Computer Science Engineering)

Gandhi Institute for Technological Advancement

2016 – 2020

Personal Details

Languages: English & Hindi

Interests: Culinary Arts & Fitness / Strength Training

Address: Gurugram-122006, Haryana, India